Meaning of "Positioning"
A strategy for establishing our brand’s position in customers’ minds
"We positioned the brand to emphasize expertise rather than value for money."
Related slang words
SegmentA segment of the overall market defined by specific criteriaBrandingActivities designed to instill the brand’s image and identity in customersResource AllocationAllocating limited resources, such as personnel and budget, efficientlyRetentionThe percentage of customers who return to use the service repeatedly after their first visitConversion rateThe percentage of visitors who take specific actions, such as signing up or making a purchaseTractionKey performance indicators that emerge as the business begins to grow in earnestPMF/Product Market FitA state in which the product perfectly meets market demand (Product-Market Fit)FunnelA funnel-like flow where customers enter and exit in stages