Meaning of "Ghost followers"
These are inactive accounts that focus solely on increasing or maintaining their follower count without engaging in much actual interaction, such as leaving comments, liking posts, or creating content.
"The proportion of fake followers in this ad's performance metrics was so high that there was almost no real engagement."
Related slang words
Four Snapshots of LifeThis is a lifestyle meme where people take a four-panel instant photo, print it out immediately after taking it to capture small, everyday moments, and then post it on social media as a sort of "proof."Advertising industryRefers to behavior—or accounts—that attempt to interact mechanically, like spam accounts, for the purpose of repeatedly posting promotional content or increasing the number of followersScaffoldingThis refers to accounts or spaces that are set to private, allowing access only to specific individuals, and are primarily used by close friends to share select personal updates or glimpses of their daily lives.CorrectionThe process of adjusting and editing the color, proportions, and appearance of photos or other materials to make them look betterReturn visitThis is a social media etiquette where you visit the profile of someone who has commented on or liked your post and leave a reaction in the same way.FilterThese are adjustment effects (features) used to change the color, mood, and texture of photos or videos to match a desired style.Let's talkThis is a way of expressing the intention to continue interacting or staying in touch with the other person.Like, FairyA term used to describe a devoted follower who is always the first to rush over and hit "Like" whenever a post is uploaded