Meaning of "The greater the burden, the greater the virtue"

Geo-Geo-Ik-Seon

The greater the burden, the greater the virtue거거익선#SNS#경제/재테크#마인드셋2020 Meme

This refers to the attitude or judgment that the larger the scale or quantity, the more advantageous it is

"That company believes in the bigger, the better, claiming that the larger the advertising budget, the greater the results."